Is this year ‘the year of mobile’? Every year, for the last five years, you’ll find that the answer is the same: YES. According to Smashing Magazine, some of the considerations that apply to mobile web are similar to designing desktop websites — with some additional mobile-only considerations that go hand-in-hand with small screens, device features and constraints, and connectivity issues.
- Connectivity issues and slow download speeds. Not all mobile users are using 4G! An offline mode isn't normally expected by users, but lost connections should still be handled well. Download speeds can be very slow for some users, especially if they are using older devices or are on a mobile EDGE network. Your site should still be usable and make sure that extraneous information is as minimal as possible. For example, restaurants probably should not require users to download entire pdf's to view the dinner menu.
- Distractions and interruptions. Let’s face it—real life happens and provides plenty of distractions and interruptions, both digital and physical. Making sure that your user can return to your site, and find it in the same state that they left it in, will help maintain user experience context and encourage them to continue interacting with your site.
- Inappropriately sized images. Simply trying to scale down a full size image from a traditional website with much more screen real estate to a mobile version that supports nothing close to that can lead to images that look more like inkblots rather than the compelling image that is intended. Solve this by not using overly complex images (especially in thumbnails) or not providing images any larger than thumbnails. Do not forget your logo as well!
- Smaller screens. The average desktop design currently is 1024*768 compared with current phones that are a fraction of that. A miniaturized version of your current desktop site only leads to zooming in and out, therefore breaking the user experience. There are two options to combat this. First, you can design specifically for multiple screen sizes. Second, create a single website that caters to all devices, mobile or not.
Are you interested in increasing and optimizing your digital touch points or taking your site mobile? IdentityMine can help you create only opportunities for your business through our extensive experience in user interface and experience design. View our portfolio to see what we’ve done for others and contact us to see what we can do for you!